Building better connections and improving your credibility using a business card often require more than presenting just your basic contact details. You’ll need to direct your audience to the content that best showcases the value you offer.
For many professionals, business owners, or influencers, the key to sharing helpful and relevant content is through their social media channels.
Social media is more crucial today than ever when driving awareness and increasing engagement. So adding your social media handles to business cards can be an effective tactic to grow your business.
It wasn’t long ago when paper business cards were the norm. People would add their social profiles to paper cards and hand them out to their recipients in person. But as with any print-based collateral, paper business cards come with various drawbacks, namely:
#1 – A restricted space to showcase all your desired content
#2 – The need for your audience to manually search for your social channels
#3 – Significant card printing costs (up to $194 per card, per employee, per year)
To avoid these downsides, many businesses and individuals are making the switch to digital business cards as a more efficient and cost-effective alternative.
In this article, we will discuss why you should opt for e-business cards to link your social media handles. We will also show you how to add these links to your business card and who can benefit the most by doing so.
Table of contents
Why you should choose digital business cards to showcase your social media handles
A digital business card is better suited for sharing your social media profiles due to the following reasons:
#1 Digital business cards can display significantly more information. Physical business cards restrict your information-sharing since you can only add so much to a paper-based card. Digital business cards, on the other hand, allow you to share unlimited multimedia content, such as social media links, locations, images, and other custom URLs.
#2 You make it convenient for recipients to access your social channels. Accessing your social media from an e-business card takes a simple tap, eliminating the need for any manual search for your name or social handles.
#3 It’s easier to track the performance of digital business cards. Paper-based cards don’t provide a default means to track audience engagement. Digital business cards, on the hand, let you know if people are engaging with your card or not. You can track metrics such as the total and the unique number of scans and card scans by location, device type, and time of day.
#4 Digital business cards allow online retargeting. Digital business cards help you stay at the top of your audiences’ minds with tailored Google and Facebook ads. You can retarget those who’ve shown interest by scanning your business card QR Code but haven’t converted yet.
How to create a digital business card with social media links
For this guide, we’ll show you how to add social media icons to your business card via Beaconstac’s digital business card solution:
Step 1 – Log in to Beaconstac’s dashboard, click ‘+Create,’ and choose the ‘Digital Business Card’ campaign
Step 2 – Choose a suitable business card layout
On the Setup page, click the Layout tab and select your preferred card layout from the available choices.
Step 3 – Set up your business card’s profile information
Go to the Edit tab. Your Profile Information includes the basics, such as your name, company name, company role, pronouns, and summary.
Step 4 – Design your business card to suit your branding
The Branding section of the Edit tab is where you can include a logo, choose fonts, and adjust your business card’s color aspects to match your branding design.
Step 5 – Add your contact details
The Contact Details section of the Edit tab is where you can include your contact details, such as your phone number, email address, website, and geographical location.
Step 6 – Add social media links to your business card
The last section of the Edit tab is Social Links. This is where you can link 20+ social media icons to your business card. There’s also an option to include a custom URL.
Step 7 – Customize and download your business card
Design your business card’s visuals. Choose from a selection of templates, eye designs, and patterns. Customize the colors of each of these facets, then add a logo and relevant CTA text. Then, click Next.
Note: Make sure not to over-optimize your card’s design, as it can affect scannability.
You can download your e-business card in 5 distinct formats (PNG, JPG, GIF, SVG, and PDG).
Bonus: Beaconstac allows you to share your digital business card via Apple Wallet and/or Google Wallet. To add your e-business card to the wallet of your choice, click its corresponding button and follow the steps displayed on your screen.
Who can benefit from digital business cards with social media links?
1. Business professionals
As a business professional or owner, it’s imperative to include your social media handles to maximize your e-business card’s impact. This helps you establish social proof among potential customers and clients while strengthening your professional network.
LinkedIn is one of the top social media channels for professional networking. So displaying a LinkedIn icon on your business card can be invaluable if you want to promote and leverage your LinkedIn profile.
Moreover, many business professionals use Facebook as their primary channel for increasing brand awareness and generating leads. Therefore, it also makes sense to link your Facebook page to your business card.
Besides Facebook and LinkedIn, you might also want to add your handles on Twitter and Instagram if you’re using these platforms to promote your business, career, or practice.
Social media links for business cards aren’t limited to predominant social channels. You can also add links to instant messaging apps such as WhatsApp and Telegram if your business leverages these platforms extensively.
And if you’re someone who often sets appointments, a Calendly link to your digital business card can go a long way in managing your availability.
As a creative professional, sharing basic contact information alone isn’t enough to stand out from the competition. You must provide clients with compelling evidence that choosing you over another is the ideal action.
This is where a digital business card with social media icons can help.
Add social media icons that take your business card recipients to your digital portfolio—be it on your website or platforms such as Behance, Dribbble, or Pinterest—where you can showcase your skills, experience, and work style as a creative.
Besides portfolio-sharing, you can also use social links on your business card to provide clients with convenient payment options. Simply present a payment gateway, such as Paypal, Cash App, or Venmo, as a clickable icon via your business card.
If you’re an influencer, equipping your digital business card with social media links can help your efforts in forming brand collaborations and increase your reach.
And that’s all because of how convenient you’re making it for recipients to access the social content that positions you as an authority.
With Beaconstac, you can add clickable icons of the top five social platforms used in influencer marketing: Instagram, YouTube, Twitch, Twitter, and TikTok.
Apart from these social platforms, you can also include icons for popular community platforms such as GitHub and Discord.
Add 20+ social media icons to your business card with the best e-business card solution
An e-business card offers a convenient way for people to get in touch with you while serving as a digital gateway to your social media, helping you drive traffic to your desired channels.
Adding clickable icons to your business card helps you effectively promote your social handles. It also makes it convenient for your users to access your social handles as they can simply click on a particular icon and head over to your social media — without having to search for it manually.
When you choose Beaconstac’s digital business card generator, you get the flexibility to add 20+ clickable social media icons to your e-business card. You can add icons across 7 different categories:
#1 – Social media platforms: LinkedIn, Facebook, Twitter, Instagram, and TikTok
#2 – Online video platforms: YouTube, Twitch, Vimeo, and Wistia
#3 – Online community platforms: Discord and GitHub
#4 – Convenient payment gateways: Paypal, Cash App, and Venmo
#5 – Instant messaging tools: WhatsApp and Telegram
#6 – Portfolio platforms: Dribbble, Behance, and Pinterest
#7 – Other social links: Calendly, Shopify, and Yelp
This broad spectrum of available social networks means you have plenty of options to reach your target audience on whichever platform they spend most of their time.
Suggested reading: Choose the best digital business card solution to add social media links to your business cards
Frequently asked questions
How do I add social media icons to my business cards?
Here’s how to add clickable social media icons to your digital business card:
Can I add a Facebook link to my business card?
Yes, a Facebook link is just one of the various social links you can add to your business card. Besides popular social networks, you can also include links to online video-sharing platforms, payment gateways, instant messaging apps, online community hubs, and more.
How can I add an Instagram QR Code to my business card?
You can add an Instagram QR Code to your business card in two ways:
Whichever method you choose, it’s only a matter of adding the QR Code (with an Instagram icon) to your business card.
This content was originally published here.