Adelaide SEO is multi-faceted, ever changing, and completely intangible!
No business can afford to ignore their Adelaide SEO!
It’s even more crucial now that Google has updated its algorithms to favour local Adelaide businesses when possible. Local SEO, which is the process of optimising specifically for the Adelaide area, means that small Adelaide businesses have a fighting chance against bigger companies and chains in search results.
Whether you’re a brick-and-mortar store on Rundle Street, or a small services company in Mawson Lakes, there are leads out there right now searching for you.
We can help your Adelaide Search Engine Optimisation strategies for free so read on! Click here for more Adelaide SEO info too!
Optimise for Mobile
Have your website specifically optimised for mobile. This year Google reported more searches on mobiles than desktops. Google takes mobile-friendliness into account with your Adelaide SEO ranking sites on their results pages.
Create a Google My Business Account
When potential customers are searching for your business, it really helps to have the most relevant information immediately displayed- it’s a very important part of your Adelaide SEO. Create a Google My Business account. Compose a business description that is unique and enticing, include high-quality, engaging photographs of your business (even if you don’t sell anything tangible), and don’t forget to clearly mark your hours of operation.
NAP (Name, Address, Phone Number)
For the best Adelaide search engine optimisation your business should have a highly active Facebook Page, Twitter Profile, Linked In Company profile and website. There maybe other review and listings websites displaying your information that you’re not even aware of. Find them on Google & update them now because it’s an important part of your Adelaide search engine optimisation. 73% of all mobile searches eventually result in a future action from the user – and 28% of those actions are in-store conversions! There are Google algorithms in place designed to catch different kinds of issues in business listings targeting inconsistent listings across accounts.
Business reviews account for roughly 10% of local Google search ranking algorithms. Leads will look at your reviews as one of the first indications of whether they want to purchase from you. But that doesn’t mean that all of your reviews have to be positive! In fact, 68% of consumers say they are more trusting of businesses with both positive and negative reviews than businesses with purely positive ones. Be careful that you’re not exchanging positive reviews from customers for rewards and benefits. This is part of what’s known as “astroturfing” and it may result in big fines for your business. Since many organisations pay no attention to their presence on various review platforms, this is a great way for any Adelaide business to get a leg up in the local SEO game.
Keywords in Content
Adelaide Search Engine Optimisation for certain keywords is probably one of the most well known (and possibly over-utilised) SEO strategies. Keep your key phrases in mind, but don’t over saturate your website with them. Google’s Panda algorithm can tell when you’ve put that one phrase in just a few too many times, so don’t try it…
Keep Google Voice Search in Mind
20% of mobile search queries today are actually voice searches, and 40% of those voice searches are for local establishments. Include keywords in your Adelaide Search Engine Optimisation strategy that are written with voice search in mind. A typed out search will be worded differently than a spoken search, so that has to be taken into account.
If you’d like more Adelaide SEO tips…Do not hesitate to contact us today via email firstname.lastname@example.org or call us on 1300 66 76 96 to find out how we can grow your business!
This content was originally published here.